CREATIVE - LUXURY - SHOES
FOOTWEAR DESIGN & DEVELOPMENT CONSULTANT
Fay Murphy is a Footwear Design & Product Development Consultant with over 20 years experience creating original women’s footwear for catwalk, luxury fashion and commercial brands.
A footwear expert in all areas of designing shoes; from original concepts, innovative design and product development through to final sample production.
Working across different levels of the market for brands such as Paul Smith, Dries Van Noten, FitFlop, Boden and Topshop has given me a thorough view of the needs and expectations of both a design led or sales driven business. My background in designer fashion allows me to bring a touch of luxury to commercial or lifestyle brands.
I take a collaborative approach when working with any new client, listening to your needs to really understand where I can add value to your footwear offer, allowing us to work together on a project, seasonal or freelance basis which is tailored to your needs.
Looking to do something different with your current footwear offer?
As an experienced Footwear Design Consultant I am able to quickly understand your core brand values and DNA in order to translate relevant footwear trends and either expand your footwear offer, take your shoe collection in a different direction or to pull your range together with a cohesive vision and design direction.
I can provide an external view on your collection, add insight from my background in luxury footwear to elevate your product range and bring something unique to your shoes.
Get in touch to add something special to your footwear collection.
Starting a footwear collection?
Expert advice and industry experience can be invaluable when starting any new project so whether you need input and practical advice on setting up and running a footwear brand, support to build a shoe collection, creation of shoe designs and technical specs or creative direction for your brand and marketing we can work together on a one-to-one consultancy basis which is tailored to your needs.
With manufacturing links in England, Italy, Spain, Portugal, India and the Far East I can help you to source materials, components and manufacturers to bring your ideas to life. I can guide you through the entire design and development process from your initial idea to beautiful final samples ready to take to market as well as helping you to create imagery which tells the story of your brand, talks to your ideal customer and showcases your shoes to their best.
Get in touch to discuss how I can help you create your dream footwear brand.
“ Fay is a highly talented, experienced shoe designer & has been a joy to work with. She has been an integral part of the women's footwear team for the last 9 years. Fay’s attention to detail and dedication to the craft have attributed to consistently delivering innovative designs, seamlessly blending style & quality. ”
Joachim Sedelmeier.
Head of Footwear Design, Paul Smith
Previous brands & clients include:
